- The Bureau of Indian Standards (BIS) organised nationwide interactive sessions to promote quality standards in the AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homoeopathy) sector. - The initiative aims to enhance the credibility, safety, and global market acceptance of traditional Indian medicines through rigorous standardization. - Standardization helps bridge the gap between traditional wisdom and modern consumer expectations, fostering consumer trust and boost export potential. - **Bureau of Indian Standards (BIS):** India's national standards body responsible for the harmonious development of standardization, marking, and quality certification of goods, including traditional AYUSH products and practices. - **Ministry of Ayush:** The nodal government ministry in India responsible for developing, promoting, and regulating traditional systems of healthcare, including Ayurveda, Yoga, Unani, Siddha, and Homeopathy. **Introduction** The Bureau of Indian Standards (BIS), in collaboration with stakeholders, organized nationwide interactive sessions to promote quality standards for AYUSH products and practices. The focus is on standardizing traditional medical systems to ensure safety, efficacy, and enhanced global competitiveness. **Core Issue and Detailed Points** - The Bureau of Indian Standards (BIS) organised nationwide interactive sessions to promote quality standards in the AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homoeopathy) sector. - The initiative aims to enhance the credibility, safety, and global market acceptance of traditional Indian medicines through rigorous standardization. - Standardization helps bridge the gap between traditional wisdom and modern consumer expectations, fostering consumer trust and boost export potential. **Key Statutory Bodies, Acts & Concepts** - **Bureau of Indian Standards (BIS):** India's national standards body responsible for the harmonious development of standardization, marking, and quality certification of goods, including traditional AYUSH products and practices. - **Ministry of Ayush:** The nodal government ministry in India responsible for developing, promoting, and regulating traditional systems of healthcare, including Ayurveda, Yoga, Unani, Siddha, and Homeopathy.